Smile-assessment funnels for practices
Turn cold traffic into booked new-patient consults with a 3-minute Smile Score
OrthoScore is a done-for-you assessment funnel your practice embeds. Visitors get an instant, personalized Smile Score, best-fit candidates self-book a consult, and every lead syncs into your GoHighLevel CRM.
15 questions · about 3 minutes · scan photos are never stored
Your website says what you do — not whether they need it
A prospective patient can’t tell from a homepage whether their smile actually warrants treatment — any more than they could read their own x-ray. So a generic “book a consult” page asks cold visitors to commit before they see a reason to.
Most aren’t ready to book yet, so they bounce — and the ad spend that brought them goes with them. You’re paying to send interested people to a page built for the few who’ve already made up their mind.
Give every visitor a reason to engage first, and booking stops being the only path forward.
How OrthoScore works
One short assessment routes every visitor to the right next step — automatically.
- 1
They take the Smile Score
A visitor answers 15 quick questions — about 3 minutes, no account, on your practice’s branded quiz.
- 2
They get instant, personalized results
An immediate Smile Score with AI-personalized insights and clear recommendations — while their interest is at its peak.
- 3
Best-fit candidates book; everyone else is nurtured
Strong-fit visitors self-book a consult on the spot. The rest receive a downloadable smile-health guide so no lead is wasted.
Everything the funnel does for you
Branded, done-for-you, and wired into the tools you already run.
Assess
A branded quiz that turns curiosity into a Smile Score
Cold visitors answer 15 quick questions on a quiz that carries your branding, then get an instant personalized score with AI insights — the moment of highest intent.
- Your logo, colors, and domain
- Instant Smile Score with AI-personalized insights
- Downloadable smile-health guide for leads who aren’t ready yet
Convert
Best-fit candidates book — and land in your CRM
Strong-fit candidates self-book a consult right after their result. Every lead syncs into your own GoHighLevel account so your team can follow up without lifting a finger.
- Built-in consult booking
- GoHighLevel CRM sync — tags, notes, and custom fields
- No lead left behind: nurture the rest automatically
Optimize
Ad tracking that makes every dollar work harder
Meta, Google, and TikTok pixels plus server-side CAPI are included on every plan, so your ad platforms optimize toward the people who actually complete the assessment.
- Meta, Google & TikTok pixels + server CAPI
- Included on every plan — no add-on
- Feeds your ad platforms cleaner conversion signals
Branded smile quiz
A 15-question Smile Score assessment carrying your logo, colors, and domain — it looks like your practice, not a third party.
Instant Smile Score + AI insights
Every visitor gets an immediate 0–100 score with AI-personalized insights and next-step recommendations.
Built-in consult booking
Best-fit candidates self-book a new-patient consultation the moment they see their result — no back-and-forth.
Ad tracking on every plan
Every planMeta, Google, and TikTok pixels plus server-side CAPI are included on every plan, so your ad platforms learn who converts and your spend gets sharper.
GoHighLevel CRM sync
Installs into your own GoHighLevel account and syncs tags, notes, and custom fields automatically — leads land where your team already works.
Downloadable smile-health guide
Not-yet-ready leads receive a downloadable smile-health guide, keeping your practice top-of-mind until they’re ready to book.
Simple, practice-friendly pricing
Every plan includes ad tracking. A qualified lead is a completed assessment.
Solo
For a single growing practice.
$297/mo
Up to 100 qualified leads / month
- Branded smile quiz + instant Smile Score
- AI-personalized insights & recommendations
- Built-in consult booking
- Ad tracking (Meta / Google / TikTok + server CAPI)
- GoHighLevel CRM sync
- Downloadable smile-health guide
Practice
For multi-location and higher volume.
$697/mo
Up to 400 qualified leads / month
- Everything in Solo
- Custom domain
- Multi-location support
- Priority support
Try it yourself, then get your first 5 qualified leads free.
A qualified lead is a completed assessment. Take the Smile Score yourself, then see your first five come in on us.
Frequently asked questions
- What is OrthoScore?
- OrthoScore is a done-for-you smile-assessment funnel that orthodontic and dental practices embed to turn cold website and ad traffic into booked new-patient consults. Visitors take a short Smile Score assessment, get an instant personalized result, and best-fit candidates book a consultation.
- How does it work?
- A visitor takes a 15-question Smile Score assessment in about three minutes and immediately receives a personalized score with recommendations. Best-fit candidates self-book a consult, while everyone else is nurtured with a downloadable smile-health guide. Every lead syncs into your GoHighLevel CRM.
- What does it cost?
- Two plans: Solo is $297/month for up to 100 qualified leads per month, and Practice is $697/month for up to 400 qualified leads per month plus a custom domain, multi-location support, and priority support. Both include ad tracking on every plan. A qualified lead is a completed assessment.
- Do I need GoHighLevel?
- OrthoScore installs into your own GoHighLevel (GHL) account and syncs tags, notes, and custom fields so leads flow straight into the CRM your team already uses. If you use GoHighLevel, setup is straightforward — book a demo and we’ll walk through your specific setup.
- How is this different from a contact form or a generic quiz?
- A contact form only captures the few visitors already sure they want treatment. OrthoScore gives every visitor a reason to engage — a personalized Smile Score — then routes best-fit candidates to booking and nurtures the rest. As a category, assessment-style funnels tend to convert cold traffic far better than a standard “book a consult” page.
- How fast can I launch?
- OrthoScore is done-for-you: we brand the quiz with your logo, colors, and domain, connect it to your GoHighLevel account, and set up ad tracking for you. Book a demo and we’ll scope your exact timeline.
- Is my visitors’ information private?
- The assessment is designed with privacy in mind — any smile scan photos are never stored. Leads are synced only into your own GoHighLevel account. See our privacy policy for full details.
See OrthoScore on your own practice
Book a short demo and we’ll show you the branded quiz, the booking flow, and the ad tracking — set up for your practice.